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A Book Every Hot Sauce Maker Should Have

In Book Reviews, Reviews by Mark MaskerLeave a Comment

With us going into the Fiery Foods Show in just a couple of weeks and Dave making the final pushes to pull in attendees, I’m posting about marketing this week. It’s an area that makes or breaks many a spicy product maker looking to take their product from part-time hobby to full-time business. Sara Lancaster and her company The Condiment Marketing Co. specialize in this area. A few weeks ago, she gave us a copy of her latest ebook, Make Your Food Biz Look BIG: A Guide for Entrepreneurs Who Want to Market Like the Pros, for review. Its information is must-have for any hot sauce or condiment maker trying to grow their product into a major business. Here’s why.

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Chile Pepper Mulch and Irrigation

In Gardening, Stories by Mark MaskerLeave a Comment

If you haven’t started this year’s chile garden, it’s time to step on the gas and get going. We’re here to help with all kinds of good information. You’ll find a whole series of step-by-step articles in our series, The Pepper Growing Season. Here’s a quick excerpt on mulch to get you a-planning.