5 Website Mistakes Your Spicy Food Brand Might Be Making In (THIS IS NOT A VALID CATEGORY. PLEASE UNCHECK THIS BOX AND SELECT APPROPRIATE CATEGORY(S) by Mark Masker01/13/2014Leave a Comment Today on the Burn! Blog guest author Sara Lancaster of The Condiment Marketing Co. shares her thoughts on the website mistakes many fiery food brands make. Don’t worry. It’s not all bad news. She gives solutions too.