If you hate your taste buds and colon, Paqui has good news: the One Chip Challenge is back. Now entering its fifth year of searing heat for your mouth and toilet, the challenge dares chileheads to test their heat tolerance with tortilla chips that taste as fiery as they smell.
Paqui Tortilla Chips, part of Amplify Snack Brands, offers this year’s hot as hell tortilla chip coated with two totally terrifying peppers, the Carolina Reaper and Scorpion Pepper.
“After five years of multiple tastings, and, without fail, raising the bar once again, the team here at Paqui has found a dangerous duo,” said Paqui Brand Manager Caitlin Moralic. “I can officially stand by the saying ‘less is more’. While this year’s challenge has the least number of peppers yet, fans should be warned not to underestimate The Scorpion’s instant sting and The Reaper’s gradual, spicy misfortune.”
Priced at $6.99 USD, The 2021 Paqui One Chip Challenge is all thriller, no filler with only three simple seasoning ingredients for the deadliest spice combination yet that will humble even the toughest of participants. Those who dare to handle the heat can go to Paqui.com and Amazon to purchase the chip online or find local participating retailers.
Fans are encouraged to face The Reaper and share their experience with The Paqui One Chip Challenge by tagging @paquichips with the hashtag #OneChipChallenge on Instagram, Twitter and TikTok. To spice it up, Paqui encourages the fearless to challenge their friends, enemies, or frenemies to see if they too can also handle the sting of The Paqui One Chip Challenge.