With us going into the Fiery Foods Show in just a couple of weeks and Dave making the final pushes to pull in attendees, I’m posting about marketing this week. It’s an area that makes or breaks many a spicy product maker looking to take their product from part-time hobby to full-time business. Sara Lancaster and her company The Condiment Marketing Co. specialize in this area. A few weeks ago, she gave us a copy of her latest ebook, Make Your Food Biz Look BIG: A Guide for Entrepreneurs Who Want to Market Like the Pros, for review. Its information is must-have for any hot sauce or condiment maker trying to grow their product into a major business. Here’s why.