Nacho Fries return to Taco Bell menus nationwide for a limited time. To turn up the heat, Taco Bell is also introducing Loaded TRUFF Nacho Fries while supplies last. Taco Bell and fellow Southern California brand TRUFF have partnered once again to bring this flavorful combination to consumers everywhere. To help fans keep track of this very-limited time hot commodity, Taco Bell is introducing a new digital tracking system, the TRUFF Tracker, to ensure fans won’t miss out on TRUFF.
After a successful test last year, Taco Bell and TRUFF are now bringing their spicy collab to the masses. The innovators at both brands have created an exclusive and unique take on TRUFF’s Hotter Hot Sauce, available only at Taco Bell. The sauce features TRUFF’s ultra-unique blend of real black truffles and red chile peppers with added creaminess to compliment the cheesiness of Taco Bell’s menu.
Loaded TRUFF Nacho Fries feature TRUFF atop a generous bed of boldly seasoned fries, topped with grilled marinated steak, shredded cheddar cheese, fresh diced tomatoes, warm nacho cheese sauce and reduced-fat sour cream.
“When we tested Loaded TRUFF Nacho Fries in California last year, we heard from fans all over the country about how bummed they were that they didn’t get a taste,” said Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer. “The TRUFF team is truly changing the sauce game and we’re thrilled to partner with them to bring our Nacho Fries to the next level in spice and innovation. Even though it’s not for long, we can’t wait for fans of both brands to try them and we’re thrilled to bring our bold yet luxurious flavor experiment to everyone.”
“Our first local test with Taco Bell was enthusiastically embraced by fans all over the world. The positive response showed that TRUFF Nacho Fries are much more than just a plus-up on a fan-favorite menu item” says Nick Guillen, Co-Founder and Co-CEO at TRUFF. “Through thoughtful social media content, the TRUFF x Taco Bell partnership has fueled the passion behind both brand’s audiences by merging pop culture with culinary in an unexpected way. We are excited to reunite with the creative powers behind Taco Bell to bring this sought-after campaign nationwide.”
The original Nacho Fries will stay on menus for an extended period even after the TRUFF Tracker runs out. Nacho Fries will be available à la carte for $1.79 or in a Nacho Fries Box for $5.49, which includes Nacho Fries, a Beefy 5-Layer Burrito, a Crunchy Taco and a medium fountain drink. For $7.99, fans can try the Deluxe Cravings Box that includes Nacho Fries, Steak Chalupa, a Nacho Cheese Doritos® Locos Tacos and medium fountain drink. Nacho Fries are deliciously golden, coated in bold Mexican spices and served with a dippable side of warm nacho cheese sauce. For more of a kick, customers can dip with TRUFF instead for one dollar. Keep an eye on the app to not miss out on the mashup.
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