Sunset Ramps Up its Pepper Category with New Offerings

Sunset is adding a new firecracker to its chile pepper arsenal in 2021. Yowzers!, their red chile pepper offering, hits shelves early next year. It’s the latest in their spicy stable that also includes the Shazam! shishito pepper and Kaboom! black jalapenos.

“For years, the pepper category remained stagnant without much in the way of offerings outside of standard Bell peppers and jalapenos,” said Peppe Bonfiglio, vice president of sales at Mastronardi Produce. “We saw the need to innovate and heat things up, so we started revolutionizing the category with unique and flavorful products in the hot pepper category.”

Sunset is also introducing two new products in the sweet pepper category. Wild Wonders mini peppers, a mixed variety pack of 6 different colors, and seedless One Sweet peppers.