With New Orleans as the host city for the Super Bowl this February, food and drinks will be an even bigger part of the annual celebration. McIlhenny Company is commemorating the big game and the “Big Easy” with a limited edition bottle of Tabasco Original Red. The bottle and carton will feature a purple, green and gold football-themed design. A portion of the proceeds will go to Taste of the NFL and their efforts to end hunger in America.
The bottles will be available this January 2013 at the Tabasco Country Store in New Orleans and Avery Island, and online.