Here in New Mexico, it’s easy to buy Mexican products locally; fresh prickly pear pads (nopalitos) and dried corn husks (for tamales) are routinely found in the produce section, and the selection of hot sauces and salsas fills yards of shelf space in most grocery stores. We take for granted this wonderful benefit of our close proximity to Mexico. Obviously, the situation is different if you’re shopping in Montana, Maine, or Massachusetts. While many salsas and hot sauces can be found in far-flung parts of the country—for instance, my daughters living in Juneau, Alaska can buy a variety of salsas packaged by El Pinto Restaurant in their hometown of Albuquerque, NM—many unique pepper sauces and other products of Mexican origin don’t enjoy such extensive distribution. And that’s where MexGrocer comes in.
With a tagline that says it all—Bringing Authentic Mexican Food to Your Home—this enormous website offers a comprehensive array of food products from Mexico and Latin America, cooking utensils, healing herbs, cookbooks, Mexican party supplies, and the list goes on. It’s virtually an online Mexican food encyclopedia. There’s a lively blog with recipes and food history, a glossary of Mexican food terms, and a selection of gift packs featuring Mexican hot sauces and other products that would make a fantastic gift for your favorite chilehead.
Always looking for ways to improve the scope of their website and help consumers choose the perfect product, MexGrocer has teamed up with our own Dave DeWitt to add expert product reviews to their site. Using the same criteria as those used in the annual Scovie Awards competition for spicy foods, Dave evaluates and rates products received from MexGrocer. Not all the products currently listed on MexGrocer have been evaluated yet, but more reviews are added monthly.
Says DeWitt, “with so many products available on one website, it can be overwhelming for customers to figure out which sauce or salsa to buy. These reviews will be a quick reference for people shopping on MexGrocer to compare important aspects like heat level. MexGrocer.com is a must-visit online destination for anyone serious about eating and cooking with authentic Mexican food products.”
A sample Dave DeWitt product review from the MexGrocer.com site.
Established in 2000, San Diego-based MexGrocer is the most recent success story from a family dynasty built on Mexican food. In the short video below, MexGrocer founders Ignacio and Nacho Hernandez talk about launching the site and building on the legacy of Nacho’s great-grandfather, who founded the Mexican food company Herdez long before the Internet was invented. Today, with products numbering in the thousands and visitors to the site numbering around four million annually, you can be assured that MexGrocer has what it takes to satisfy the pickiest Mexican food aficianado!
Lois Manno
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